Believe it or not, despite the widespread adoption of the Internet as a mainstream medium of communication, 51% of all businesses still don’t have a website!
Would you believe that despite the explosive growth of the number of people who have access to the Internet, the widespread availability and low-cost affordability of high-speed Internet access, the mainstream adoption of mobile Internet access through smart phones and public WiFi hot spots, we are living in a time when 51% of all businesses STILL don’t have a website?
Yes, while it may be hard to believe, considering everybody seems to have a Facebook account or at least an e-mail address these days, but it is the truth. More than half of all businesses in existence today still do not have a website that customers can come and visit.
So how are these small businesses surviving? Can they survive? Will they survive? Most experts agree that it is only a matter of time that those who fail to jump on the Internet bandwagon will be left behind, and will lose out to their competition.
Benefits Of Establishing A Web Presence
Sure, there are millions of businesses out there where commerce can’t actually be transacted online. But that doesn’t mean that you shouldn’t set up a website. If you are a restaurant owner, for example, you will want your menu displayed online. If you are an embroidery shop, you could display images of samples of your work. If you are a local pizza shop, you can have people place their orders on the Internet. Many times, people will use the Internet to comparison shop before they step out the door. If you don’t have a searchable website, then you have the potential of losing customers. Nowadays, if you don’t have a website, you are considered backwards, still operating out of the dark ages. If you want people to find you, and if you want people to be able to get instant access to information about your business, then it would be in your best interests to get a website up and running quickly.
If you still think having a website wouldn’t benefit your local business, because it’s not like you can sell to customers half away across the country, then at least consider this: Your web page can still serve as your virtual business card. It is a place where you can advertise your business, provide information to potential customers about your business, keep in touch with potential or existing customers, and persuade them to do business with you.
Do you have a website? Let us know your thoughts firstname.lastname@example.org